GrowthGPTGuide
AI Creatives

10 Aspect Ratios · Let AI Pick the Best Size

Just tell AI which platform you're running on — it picks the best ratio. This article lists all 10 supported ratios and their typical uses, so you have a reference.

Core idea: you don't need to memorize "which platform uses which ratio" — just tell AI the platform name (Meta / TikTok / Google) and it auto-matches the best ratio. The table below is just so you have a reference.

All 10 supported ratios

RatioOrientationTypical use
1:1SquareGoogle Display, Instagram feed posts
4:5VerticalMeta Feed ads (recommended)
9:16Tall verticalTikTok, Stories, Reels
16:9HorizontalGoogle Display, YouTube banners
3:2HorizontalClassic photography, blog feature images
2:3VerticalVertical posters, Pinterest
4:3HorizontalStandard photos, slide deck images
3:4VerticalProduct detail pages, vertical photos
5:4HorizontalSocial media display
21:9Ultra-wideWebsite hero banners

Visual comparison (one look and you get it)

9:16Stories · ReelsTikTok feed4:5Meta FeedMore screen real estate1:1Universal · e-commerce heroSafest pick16:9Google DisplayYouTube · widescreen1.91:1Meta Link AdShare cards
Same height · widths to scale

Not sure which to pick? A decision tree

  • Don't know → 1:1 (most universal, works on every platform)
  • Short video / Stories → 9:16 (mobile vertical, immersive)
  • E-commerce hero → 1:1 (fills the square slot on product list pages)
  • Brand banner / website hero → 16:9
  • Meta link ad share card → 1.91:1

For your first try: pick 1:1 — most universal, hardest to mess up. Need Stories or TikTok? Use 9:16.

Number of images per run

A single run generates up to 4 images. For A/B testing, generate 3-4 variations of the same concept at once and run the best one.

Pro move: generate 4 images of one concept, run them, pick the winner; once the winning creative outperforms, ask AI to "generate 4 more variations in the winner's direction" — the fastest creative iteration loop.

On this page